January 2nd, 2006
jeffstaple's blog is up and running. It will mainly be an archive of his collection of shoes he has amassed over the years, but there are also some other cool tidbits here and there. Check it out!

November 22nd, 2005
Reed Space and Drew get a shout on Nokia's blog site...we're huge in Nederland. Fer real.

November 3rd, 2005
Adiktion Magazine's second issue is out, check out the interview with Jeffstaple here!

September 16th, 2005
Finally some junk mail payback

June 29th, 2005
We really don't what is scarier:
The fact that there are Americans inventing this shit up. Or the fact that a government official is allowed to do this website. See for yourself and let us know.

May 13th, 2005
Madman or Genius?
It's a photo finish...

May 7th, 2005
Shuuuu....the quiet storm that is, Shu.

May 2nd, 2005
What's the matter? Can't a place that has stock of Sony's PSP? Just get this one...its just as good, if not better!

April 4th, 2005
Some clients wonder if design is important to their company. Proof is in the pudding.

March 16th, 2005
Levi's Japan has opened a new store in conjunction with uber-cool shop, T6M in Daikanyama and Mr. Freeze himself, Hiroshi Fujiwara. The store is called The Tab Device (which is the official name of the little red tab we all know on the back pocket of Levi's). Peep the Staple section in the store/site!

March 6th, 2005
Q-bert has nothing on this dude.

Feb 15th, 2005
Shoes that might save the world:
Nike Considered

Feb 10th, 2005
If you've ever had a problem client, you've probably heard quotes like these...

Feb 7th, 2005
Updated Reed Space site is up now.

Feb 7th, 2005
Now you can watch the best highlights from the Super Bowl.The ads.

Jan 6th, 2005
"Please, if there is a god... make this a reality."

Dec 15th, 2004
Check out the new issue of The Royal. This is definitely the magazine to be looking out for. (Peep the write up on Staple's founder, jeffstaple).

Dec 10th, 2004
Support the cause.
Cell phone abusers are a major problem in this country. This is the best solution yet.

Dec 3rd, 2004
Now for you young people out there with very little experience...the art of lovemaking can be a very complicated thing. Its best to learn from the experts. Oriental Sex Guide

Dec 3rd, 2004
Check out the making of the new kung fu action flick! House of Flying Bananas

Nov 29, 2004
Pininfarina, Louis Vuitton, & Bang + Olufson decide to make a car together.

Nov 13, 2004
Hustle me some culture...get the scoop on Staple's founder, jeffstaple. My, what lovely blonde hair you have!
Read it.

Nov 12, 2004
Perfect timing for the holiday season!

Nov 4, 2004
We at Staple are always bipartisan...but this is rather interesting. Not that there's anything wrong with dumb people... Check this.

Oct 14, 2004
Nike has tapped every signle known artist ever known to all of mankind. Ever. And ever.

Oct 10, 2004
Have you ever wondered what Hall & Oates would look like as an 8-bit pixel icon? Neither have we...but after we checked this site out, we wondered what else we were missing out on.

Oct 6, 2004
Our homegirl Hikaru Utada has finally made it stateside. She's the highest grossing artist in Japan's history! But little do heads know that she resides and goes to school in NYC and she just released her first all-english album. Peep it...the girl has skills.

Sept 23, 2004
Japan makes a cellphone ringtone that makes your breasts enlarge. No, really.

Sept 8, 2004
In a unique collaboration with Creative Time, Imitation Of Christ has launched the most contemporary and renegade model of the retail experience. Wonder if they have layaway...

Aug 26, 2004
Outakes from the upcoming Nike commercial.

Aug 18, 2004
Send this company your old appliance or gadget. They blow it up. They film it. And you have something to share with your grandkids...

Aug 18, 2004
'Sup with me?!? 'Sup with you, bitch?!? 'Sup with this?!?

Aug 17, 2004
Where for art thou typographers?

Aug 11, 2004
Republicans up in this muthafucka!!!!

Aug 3, 2004
Relaunched and rehauled. Good shit.

July 30, 2004
Its always the simplest things that prove most effective. Why are we fascinated by mediocre photos of people we don't know and will never know? We don't know, but Polaroid Scene does...

July 28, 2004
Get in touch with your former teenage self.

July 27, 2004
An amazing website for an amazing club. Those Japanese always go and do shit fresh all the TIME! ageHa

July 23, 2004
Check out Nike's family tree of running and innovation. It's an in-depth, detailed look at what makes Nike the best. Great photos of lost shoes and funny anecdotes behind each inspiration. Go to

then look for the GENEALOGY OF SPEED.

July 22, 2004
Spend HOURS reading Steve Duncan's incredible photo journal of various never before seen locations like the Paris Sewer System, the view of NY from the abandoned World's Fair Site, and the NYC Subway System...a simple and thought provoking site.

July 20, 2004
Who better to ask the state of our society today? A porno store video clerk, of course... some hilarious stories...

June 8, 2004
Eat McDonald's 30 days straight and your health goes to shit right? Well this lady ate McD's 30 days straight and LOST 10 pounds AND her cholesterol went DOWN. Stop your bitchin' and read her story.

May 4, 2004
Nike x Staple Spy photos from above and how it all goes down at STPL:DSN.Props to Evil Monito!

April 29, 2004
From the makers of "Why didn't I think of that!?"

April 14, 2004
What more do you need than your own personal chicken slave?

April 13 2004
The Top 10 Things They Never Taught Me in Design School by Michael McDonough

1. Talent is one-third of the success equation. Talent is important in any profession, but it is no guarantee of success. Hard work and luck are equally important. Hard work means self-discipline and sacrifice. Luck means, among other things, access to power, whether it is social contacts or money or timing. In fact, if you are not very talented, you can still succeed by emphasizing the other two. If you think I am wrong, just look around.

2. 95 percent of any creative profession is shit work. Only 5 percent is actually, in some simplistic way, fun. In school that is what you focus on; it is 100 percent fun. Tick-tock. In real life, most of the time there is paper work, drafting boring stuff, fact-checking, negotiating, selling, collecting money, paying taxes, and so forth. If you don't learn to love the boring, aggravating, and stupid parts of your profession and perform them with diligence and care, you will never succeed.

3. If everything is equally important, then nothing is very important. You hear a lot about details, from "Don't sweat the details" to "God is in the details." Both are true, but with a very important explanation: hierarchy. You must decide what is important, and then attend to it first and foremost. Everything is important, yes. But not everything is equally important. A very successful real estate person taught me this. He told me, "Watch King Rat. You'll get it."

4. Don't over-think a problem. One time when I was in graduate school, the late, great Steven Izenour said to me, after only a week or so into a ten-week problem, "OK, you solved it. Now draw it up." Every other critic I ever had always tried to complicate and prolong a problem when, in fact, it had already been solved. Designers are obsessive by nature. This was a revelation. Sometimes you just hit it. The thing is done. Move on.

5. Start with what you know; then remove the unknowns. In design this means "draw what you know." Start by putting down what you already know and already understand. If you are designing a chair, for example, you know that humans are of predictable height. The seat height, the angle of repose, and the loading requirements can at least be approximated. So draw them. Most students panic when faced with something they do not know and cannot control. Forget about it. Begin at the beginning. Then work on each unknown, solving and removing them one at a time. It is the most important rule of design. In Zen it is expressed as "Be where you are." It works.

6. Don't forget your goal. Definition of a fanatic: Someone who redoubles his effort after forgetting his goal. Students and young designers often approach a problem with insight and brilliance, and subsequently let it slip away in confusion, fear and wasted effort. They forget their goals, and make up new ones as they go along. Original thought is a kind of gift from the gods. Artists know this. "Hold the moment", they say."Honor it." Get your idea down on a slip of paper and tape it up in front of you.

7. When you throw your weight around, you usually fall off balance. Overconfidence in as bad as no confidence. Be humble in approaching problems. Realize and accept your ignorance, then work diligently to educate yourself out of it. Ask questions. The power to create things and impose them on the world is a privilege. Do not abuse it, do not underestimate its difficulty, or it will come around and bite you on the ass. The great Karmic wheel, however slowly, turns.

8. The road to hell is paved with good intentions; or, no good deed goes unpunished. The world is not set up to facilitate the best any more than it is set up to facilitate the worst. It doesn't depend on brilliance or innovation because if it did, the system would be unpredictable. It requires averages and predictable. So, good deeds and brilliant ideas go against the grain of the social contract almost by definition. They will be challenged and will require enormous effort to succeed. Most fail. Expect to work hard, expect to fail a few times, and expect to be rejected. Our work is like martial arts or military strategy: Never underestimate your opponent. If you believe in excellence, your opponent will pretty much be everything.

9. It all comes down to output. No matter how cool your computer rendering is, no matter how brilliant your essay is, no matter how fabulous your whatever is, if you can't output it, distribute it, and make it known, it basically doesn't exist. Orient yourself to output. Schedule output. Output, output, output. Show Me The Output.

10. The rest of the world counts. If you hope to accomplish anything, you will inevitably need all of the people you hated in high school. I once attended a very prestigious design school where the idea was "If you are here, you are so important, the rest of the world doesn't count." Not a single person from that school that I know of has ever been really successful outside of school. In fact, most are the kind of mid-level management drones and hacks they so despised as students. A suit does not make you a genius. No matter how good your design is, somebody has to construct or manufacture it. Somebody has to insure it. Somebody has to buy it. Respect those people. You need them. Big time.

March 11, 2004
Apple Releases Macintosh G6

March 4, 2004
Things to do while working for corporate America, #54823:

THIS IS WEIRD. While sitting at your desk, lift your right foot off the floor and make clockwise circles. Now, while doing this, draw the number "6" in the air with your right hand. Your foot will change direction and there's nothing you can do about it. This WILL drive you crazy... Enjoy looking like a fool in your cubicle.

February 10, 2004
Stress Reliever of the Month

February 1, 2004

January 22, 2004
The hip-hop magazine that revolutionized, well...the hip-hop back. Hopefully for good....
Good luck Sally and Sarah!

December 11, 2003

Donate a toy, win two free tickets to London, That's right, donate a toy that motivates children to be physically active -in line with our NikeGO community affairs program - and you will be entered for a drawing - giving you a chance to fly off to LONDON via Virgin Airlines.

Please bring your toy donation by Thursday afternoon December 18, 2003 to: Marina del Rey Lobby 4501 Glencoe Ave. Notify Elaine via email Or 310-577-1965 ext 269. Provide your name, address, phone number, and email.

Toy must be at least $10, new, and wrapped. The drawing will be held on the 19th and the winner will be notified. Good luck and happy holidays

December 6, 2003
The Matrix 4 coming soon.

December 4, 2003
For those who must know. And must know NOW!

November 11, 2003
It's the end of the world as we know it.

November 6, 2003
The PERFECT Holiday gift: This is real. Its not a joke. Do yourself a favor and click through all the menus. It is so freakin' worth it...promise.

November 3, 2003
Something for nothing...

November 1, 2003
Get The RZA's "Birth of a Prince"
"Men walk around with a 1000 fears..."

October 30, 2003
A great little documentary about the Paris White Dunk Show. Check it out over at Showstudio.

October 27, 2003
No, there's no conspiracy theory. Its all a coincidence.

Abraham Lincoln was elected to Congress in 1846.
John F. Kennedy was elected to Congress in 1946.

Abraham Lincoln was elected President in 1860.
John F. Kennedy was elected President in 1960.

Both were particularly concerned with civil rights.
Both wives lost their children while living in the White House.

Both Presidents were shot on a Friday.
Both Presidents were shot in the head.

Now it gets really weird.
Lincoln's secretary was named Kennedy.
Kennedy's Secretary was named Lincoln.

Both were assassinated by Southerners.
Both were succeeded by Southerners named Johnson.

Andrew Johnson, who succeeded Lincoln, was born in1808.
Lyndon Johnson, who succeeded Kennedy, was born in1908.

John Wilkes Booth, who assassinated Lincoln, was born in 1839.
Lee Harvey Oswald! , who assassinated Kennedy, was born in 1939.

Both assassins were known by their three names.
Both names are composed of fifteen letters.

Now check this out:
Lincoln was shot at the theater named 'Ford.'
Kennedy was shot in a car called 'Lincoln' made by 'Ford.'

Lincoln was shot in a theater and his assassin ran and hid in a warehouse.
Kennedy was shot from a warehouse and his assassin ran and hid in a theater.

Booth and Oswald were assassinated before their trials.

And here's the kicker...
A week before Lincoln was shot, he was in Monroe, Maryland.
A week before Kennedy was shot, he was in Marilyn Monroe's place.

Illuminati is a bitch.

October 26, 2003
Number 1 reason to NOT work for corporate America:

This is ACTUAL letter we received from one of our clients, The GAP Inc.

Dear Staple Design Studio:
In the past, Gap Inc. has received many beautiful and generous gifts from vendors and partners. However, this we ask that, Staple Design Studio do not send any of our employees any holiday gifts. Rather than sending gifts to The Gap, we suggest you consider making a donation to a charitable organization. We appreciate your support of Gap over the past year, and we hope that 2004 is a prosperous and joyful year for you.

Happy Holidays
Greg Poole
Senior Vice President

**Now we ask...why?? Would someone in cyberspace please explain why you spend money in a mass mailing, postage, manpower, prohibit your employees from receiving a gift for the holidays? It boggles our minds.

October 13, 2003
Another damned great idea we didn't think of:

October 10, 2003
Peep this book. Its off the meter:

September 25, 2003
For all you guys that didn't get drafted in the NBA...there's always this.

September 25, 2003
For those who can't get enough of the dunk:

September 19, 2003
An utterly pleasurable experience.

September 18, 2003
Brooklyn Represent.

September 8, 2003
Props: Tokion Magazine
Last year was the East River Park Reggae Festival. This year, its the First Annual Creativity Now Conference. If you were lucky enough to attend, this was a great foundation for an open forum of designers and artists to come together and speak on the state of the creative world. Adam and the Tokion crew deserves the utmost props for organizing events that actually serve the community they operate in. Good luck with the 2nd annual!

September 3, 2003
1. Go to Ebay.
2. Search for "CHARITY DUNK"
3. Pick jaw up from floor.

July 29, 2003
Stop Telemarketers.

Tenmyouya Hisashi's art is now viewable online and available to purchase. Click here to see the whole collection.

June 26, 2003
If you're ever in the LES and want to get THE WORST LUNCH of your life...try TINY'S GIANT SANDWICH SHOP on Rivington and Essex. They took an hour to make three sandwiches. Fucked up one of them. And they all tasted like utter crap. The only good part was that they fucked up the bill and only charged us for 2 sandwiches. "Tiny's" obviously refers to their craniums.

June 12, 2003
You only think you're happy with your 2 bedroom walk up in Park Slope. Now check out Bill Gates' house and cry

June 11, 2003
I can't believe I just bought a black one when they have these now...

June 10, 2003
In 10 reasons why NYC is dope and Tokyo is a nice to place to visit, but not a nice place to live.

1. Can Tokyo have an international airport closer than 4 hrs from Shibuya!? NYC has THREE within 45 minutes.
2. Wassup with the trains closing at midnight? Are you a metropolis or a village?
3. OK some of you are cute but DAMN! Some of y'all need to look at yourselves in the mirror, and ask "why? why am i doing this to myself?"
4. The traffic there makes NYC look like the autobahn.
5. The cab fare there makes NYC cabs look like a charity.
6. You literally cannot get a decent thing to eat for breakfast. Even Denny's there can't make a proper egg.
7. What is up with no towels in the bathrooms?! Not everyone has a handkerchief!
8. Speaking of...those little waxed sheets of tissue you call napkins are...well..wack.
9. OK, this is not really your fault, but why the hell is the sun all the way up at 3:30 am?
10. I know Microsoft Word in Japan has a spell checker...USE IT!


June 9, 2003
Just got back from a week in Tokyo...and now I present... Top 10 reasons why NYC sucks compared to Tokyo. (in reverse chronological order)

1. Taxis
2. JFK Airport
3. The BQE
4. In Japan, there's no tipping ALLOWED and the service is amazing. In NY, tipping is REQUIRED (and super high) and the service is utter crap. Yeah, that makes sense...
5. This fucking weather
6. Trucker Hats
7. Fast Food. Guess what? Just cuz you work at a fast food establishment doesn't mean you have to be an asshole, asshole.
8. The wonderful odors our streets permeate.
9. Bullshit apartments with no hot water and leaky roofs.
10. The sweet sound of car alarms. What's the deal with people who go up to their car doors, open it, let the alarm go off for 2 mins while they cooly look around and then take their sweet ass time to disable it? Who are you trying to impress with your alarm? You trying to tell the world to beware of trying to mess with your Caprice? Screw you.


June 9, 2003
Art, music, photos, sneakers, extras, links, CatchDubs

May 30, 2003
Visual Masturbation

May 28, 2003
Hours of fun (and a good way to kill some time) World premier release:

May 12, 2003
Thanks to everyone for stopping through the REED SPACE for the CLASSIC MATERIAL launch party. It was hot! (literally). Props to NYPD also for letting the good times continue. If you weren't there, this is what u missed out on.

May 1, 2003
Join our good friend Miguel from Infornographic as he celebrates his 16th birthday (just kidding, you can never tell with these Mexicans though) at Mission (downstairs). 217 Bowery (@ rivington)

Max Glazer on the decks. Reggae/Dancehall style all night.

No cover, but doorman policy...come correct, early, and accompanied.

April 30, 2003
Joke of the Month
(as provided by

Sherlock Holmes and Dr Watson go on a camping trip. After a good meal and a bottle of wine they lay down for the night and go to sleep. Some hours later, Holmes awakes and nudging his faithful friend, says:

"Watson, look up at the sky and tell me what you see."

Watson says: "I see millions and millions of stars."

Holmes: "And what does that tell you?"

Watson: "Astronomically, it tells me that there are millions of galaxies and potentially billions of planets. Theologically, it tells me that God is great and that we are small. Meteorologically, it tells me that we will have a beautiful day tomorrow. What does it tell you?"

Holmes: "Watson, you idiot. Somebody stole our tent."

April 28, 2003

Starting July 1st, 2003, the four major credit bureaus in the US(Equifax, etc.) will be allowed to release credit info, mailing addresses, phone numbers, etc., to ANYONE who requests it. If you do not want to be included in this release of your personal information, you can call 1-888-567-8688. Once the message starts you will want option #2 (even though option #1 refers to this email, push #2) and then option #3. Be sure to listen closely, the first option is only for a two-year period. Make sure you wait until they prompt for the third option, which opts you out FOREVER. You should receive their paperwork in the mail confirming the "opting out" in less than one week after making the call.

April 23, 2003
Top 5 questions people ask at the Reed Space

5. "Can I sweep your floor for 5 bucks?"
4. "Can I buy a chair?"
3. "Are you Jeffstaple?"
2. "Wanna buy a radio/clock/calculator/leather coat?"
1. "Do you know where ALife is?

April 13, 2003
(in no particular order)

1. Aim
2. DJ Spinna
3. King Britt
4. Tosca
5. ANYTHING from Stereo Deluxe
6. Spacek
7. DJ Milo - The Wild Bunch
8. Spec Boogie
9. Rae + Christian
10. Prince Paul

-- -- --

(in order of frequency)

1. Homey's - best deal in NYC...hands down.
2. Lemongrass - best pad thai that delivers.
3. Seasons - 2 words: fried chicken
4. Rush Hour - best Isreali burgers
5. Cassalinga - Nice italian, a bit on the pricey side.
6. Gracefully - fat-ass sandwiches.
7. Subway - ask Jared...he'll tell ya.
8. Creperie - crepes ain't only for the French.
9. KFC - Still trying to figure out the secret recipe.
10. Nice Guy Eddie's - have plenty of toilet paper on hand before attempting.

-- -- --


1. The Fader Magazine
2. Jalouse
3. Cool Trans
4. The Face
5. Sports Illustrated
6. Sleazenation
7. Arena Homme Plus
8. Relax
9. Penthouse
10. ID

April 10, 2003
Refresh your browsers, clear the cache, the Staple Spring / Summer 2003 line is here.

1.Summer accessory for that trip to Argentina.

-- -- --

1.The East Coast's answer to Coachella is Field Day.